Well, I guess you have to feel moral about something. In Hollywood you can break every one of God's Commandments, but you cannot escape your basic humanity, which calls you to make moral judgments. So after you have broken all of God's commandments, then you can feel sorry for the chickens, the whales, and the dolphins. And Rush is a hypocrit? Click the link:

Yahoo! News - Actress Pamela Anderson Urges KFC Boycott: "What KFC does to 750 million chickens each year is not civilized or acceptable,' she wrote. 'I am calling for a boycott of all KFC restaurants until my friends at PETA tell me that you have agreed to be kinder in your practices.' "